Know where to start.
Define your first customer segment, sharpen your local value proposition and prioritize the accounts worth pursuing.
Your output: a focused DACH entry plan.
DACH MARKET ENTRY · SALES & CHANNELYour next market.
Your next market.
Your local edge.
You have a SaaS product that works. Now build the sales motion to make it work in Germany, Austria and Switzerland.
Discuss your DACH expansionExplore the approachCORVENTRA / GROWTH PATH
US SaaSDACH
From market ambition to a local sales motion.
01
Find your marketPositioning & ideal customers
02
Build your pipelineDirect sales & local partners
03
Grow your revenueConversion & recurring revenue
LOCAL INSIGHT. COMMERCIAL FOCUS.
24Years in B2B sales
11Years in channel management
DACHGermany · Austria · Switzerland
A NEW MARKET NEEDS MORE THAN A TRANSLATIONBring your product.
Market entry & positioning Sales & pipeline Channel & partnerships
Bring your product.
Build the local playbook.
A strong US sales motion is a starting point. The next step is to decide who to sell to in DACH, how to reach them and what makes your offer relevant to local buyers.
Turn interest into opportunities.
Build an outreach approach, qualification criteria and a sales process that gives your team a clear next step at every stage.
Your output: an actionable sales playbook.
Build your route to market.
Decide where direct sales makes sense and where partners can help. Develop partner profiles, onboarding and a practical channel model.
Your output: a partner development roadmap.
STRATEGY THAT MAKES IT INTO THE BUSINESSClarity first.
Clarity first.
Then consistent execution.
Diagnose
We review your offer, current sales motion and DACH ambitions. Together, we identify what is holding growth back.
Design
We agree on priorities, ownership and success measures. You get a practical plan your team can work with.
Implement
We put the plan into practice, review the signals and refine the approach as we learn.
SERVICES & ENGAGEMENTSStrategy & delivery Partners & channel Analysis & optimisation For founders Discuss the right service
Four services. Your starting point.
Four entry points, depending on where sales stands today. Scope and format are defined in the first conversation.
Fractional GTM Lead
GTM strategy, outbound playbook and sales process design – applied in day-to-day operations, not just on paper.
Channel & Partnership Strategy
Building and steering partner networks: partner strategy, channel structure, recruiting, onboarding, and incentive and compensation models that hold up.
Sales Process Audit & Optimisation
Systematic bottleneck analysis of the existing sales process, a prioritised roadmap of quick wins, and team training to put it into practice.
1:1 Coaching for Founders
Strategic advice for founders, at eye level: support for sales-related decisions – honest, even when it's uncomfortable.
Scope and pricing depend on the work involved and company size – discussed individually in the first conversation.
YOUR PARTNER ON THE GROUNDSales experience.
Sales experience.
From every side of the table.
I’m Ronny Sonntag. My background spans reseller, distributor and vendor businesses. I bring 24 years of B2B sales experience and 11 years in channel management to the work we do together.
At Acronis, I worked on the transition from reselling to managed services. At Arcserve, I developed large customer accounts in DACH. With Corventra, I help turn that commercial experience into a practical structure for your business.
Connect on LinkedInBEFORE WE TALK
A few things you may be wondering.
Do we need a DACH sales team already?
No. We can start with your market-entry priorities and define which capabilities you need before committing to a larger local team.
Is this strategy or implementation?
Both are possible. An audit creates clarity; ongoing collaboration supports implementation. We agree on the responsibilities and deliverables at the start.
Do you guarantee revenue or introductions?
No. Commercial outcomes depend on your product, market and execution. We define useful success measures together and review progress transparently.
What does an engagement cost?
Fees depend on scope and level of involvement. After discussing your starting point, you receive an individual proposal.
LET’S FIND YOUR NEXT MOVEMake DACH
Make DACH
your next chapter.
Tell me where you are today and what you want to build. We’ll explore whether Corventra is the right fit.
An initial conversation. No obligation.